Cross-Border Cooperation Serbia - North Macedonia, funded by the European Union

VISIBILITY
ACTIVITIES

SECTION 9 · PIM · ANNEX 6.1 – 6.5

Every Grant beneficiary must ensure the EU’s co-financing of the project is clearly visible to the wider community, throughout implementation.

Where visibility is required

Every Grant beneficiary must ensure the EU's co-financing is visible to the wider community — across all channels.

Events

Seminars, conferences, trainings, opening and closing events — EU role must be clearly visible.

Purchased equipment

All equipment bought with project funds must display the required EU visibility signage.

Printed & media materials

Leaflets, posters, brochures, banners and publications — designs consulted with JTS/CA before printing.

Before you publish or print

Plan & consult

  1. Develop the Project Communication and Visibility Plan (Annex 1.7) from day one.
  2. Consult JTS and CA/IBFM visibility officers on drafts and all designs of printed materials.
  3. Inform JTS/CA/IBFM about every update to the Plan.
  4. Send photos, press releases and press clippings to the JTS visibility officer.

Report & evidence

  1. Report on visibility and promotional activities in Interim/Final narrative reports.
  2. Attach documentary evidence — printed media copies, media plans, recordings of ads/presentations.
  3. Follow the EC's 2022 Guidance on Communicating and Raising EU Visibility.
Annex 6 — Visibility: related documentation
Annex 6.1
EU & Programme logos

Official logo files and versions to be used on every visibility material.

Annex 6.2
Visibility guidelines

Practical recommendations for complying with requirements and designing effective promotional activities.

Annex 6.3
List of visibility events

Reference list to plan and track promotional activities across the project lifecycle.

Annex 6.4
EC External Actions guidance

The full European Commission guidance document on communicating and raising EU visibility.

Annex 6.5
IPA III CBC Brandbook

Final brand guidelines for the Programme — fonts, colours, layouts and usage rules.