Borderless photo hunting – a common nature-friendly sustainable tourism product in the cross-border region of Serbia and North Macedonia


Programme name

CBCP RS-MK 2016 – 2020

Call for proposals

First call for proposals, EuropeAid/165171/ID/Multi

Contract number and date of signing

48-00-00046/2019-28-7 signed on 30.08.2021

Name of the project

Borderless photo hunting – a common nature-friendly sustainable tourism product in the cross-border region of Serbia and North Macedonia

Thematic priority of the Programme

Thematic priority 2: Encouraging tourism and cultural and natural heritage  

Specific objective of the Programme

SO 2.1: Mobilizing cultural and natural recourses for joint development of sustainable tourism products and destinations  

Project budget

Total value of the project in €


EU contribution in € including percentage

140.765.13 (85.00%)

Grant beneficiaries

Lead applicant

Hunting Association of Serbia, Republic of Serbia


1. Hunting Association “Slavisko Pole”Rankovce, Republic of North Macedonia

2. Hunting Federation of Macedonia, Republic of North Macedonia 3. Hunting Association” Golub”, Republic of Serbia

Project territory

Republic of Serbia

Jablanica district, Pcinija district

Republic of North Macedonia

The border municipalities: Rankovce and Kriva Palanka

Project target groups

  • Tourists and citizens of the Program area: active and non-active hunters, natural sites tourists, young tourists looking for alternative holiday activities, school kids. Key tourism actors in the Program area – local businesses and local institutions linked to tourism 

  • Private tourism actors: 20 tour operators/touristic agencies; 5 SMEs tourism related transport, accommodation, food, leisure promotion; local food and craft producers. 

  • Other tourism stakeholders: 2 CSOs (active in tourism , nature, environment , culture) 

  • Visitors/tourists (all age groups, local people and visitors of the region): 1000 

Project duration

31.08.2021 – 28.03.2023, 18 months

Project intervention logic

Overall objective: Developing sustainable nature-friendly tourism in the CB region of North Macedonia and Serbia to bring long-term benefits to the citizens, wildlife and nature of the region.

Specific objective(s): (1) Building capacities in the CB region to launch and manage an alternative nature-friendly tourism product – photo hunting tourism, and (2) Bringing new common tourism product to the market.

Main activities

1. Project team meetings / trainings / joint project management
2. Mapping key stakeholders and tourism actors / meetings and engagement in product development
3. Mapping the covered hunting grounds, endangered species and other
4. Purchasing and installing equipment for hunt stand points (animal feders, mineral sites)/Staff introduction to new equipment
5. Тourist info materials preparation and publication / design of the final tourism offer / promotion campaign design
6. Promotion campaign using traditional and modern channels /meetings with key stakeholders/presentations in schools and universities / promotional photo hunting tours
7. Organization of conference

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